Entrepreneurial Opportunities in Yoga Life Style

Entrepreneurial Opportunities in Yoga Life Style

To: Prashant Srivastava <prashant.srivastava@senecacollege.ca>, Kate Collins <kate.collins@senecacollege.ca>, Dalila Suhonjic <Dalila.Suhonjic@senecacollege.ca>, Jen Chan <jen.chan@senecacollege.ca>, chris Dudley <Chris.Dudley@senecacollege.ca>
Cc: Sanjiv Personal <sanjiv123@gmail.com>, NITIN BHATT <bhattnitinm@gmail.com>, Manoj Lekhi <manojjlekhi2@gmail.com>, Vasudha Kothari <vakothari@yahoo.com>, Radhama SSY <ssyradha@rogers.com>, Ajiit Bapat <ajitcbapat@gmail.com>, Pradeep Srivastava <pradeep@bizquad.com>, Arun Chopra <arunchopra1@yahoo.com>, Surinder Sharma <surindersharma@rogers.com>, vinod munshi <Bridge2canada@rogers.com>, Raju Goteti <raju.goteti@gmail.com>, Tushar Goteti <tushar.g94@gmail.com>, Abhijit Ranade Appu <augustmaat@hotmail.com>, Khaliq Zaman <khaliq.zaman@rogers.com>, iitacadvisors@yahoogroups.com, diptesh parmar <diptesh.parmar@gmail.com>

Dear Dalila, Chris, Kate, Prashant and Jane:

Appreciate your efforts in organizing the International Yoga Day celebration at Seneca in the form of a discussion on "Entrepreneurship Opportunities in Yoga Lifestyle" It was indeed great pleasure for all of us from the IIT Alumni community to participate in this event and we look forward for the opportunity to help young Seneca Helix participants to build their ventures in this sector.

The final presentation slides used in the meeting are available on shared drive at

https://drive.google.com/open?id=0B-cGSz8Wq7OcNU9RZkZaZVdtRlE

https://drive.google.com/open?id=0B-cGSz8Wq7OcZ1RORExQVld4b00

The photographs of the event are available at https://www.dropbox.com/sh/ipb304yad42obge/AAB9RTnO-Dt8AAaeZVWbTHZfa?dl=0

As a result of this meeting, we have identified several specific start up ideas which can be nurtured at Helix. I have listed them below for information.

Start Up name/ Link    Product /Service                                  Promoter/partner/mentors 

Kvickx                         eCommerce portal for yoga products   Diptesh Parmar           

Wellness with Rishika Wellness consulting services               Rishika Bapat

Devine Online                                                                          Sonia Shrivastava

Heal to Zeal                Online diagnosis and advisory             Priya Bavdekar,Tushar Goteti

Ashram                       SSY Ashram in Canada                       Nitin Bhatt

Peace Home               SSY Peace Homes in Canada             Vasudha Kothari

Rishi Homes               B&B for Yogis                                       Abhijit Ranade

Yogic Sangeet            Spiritual Bolliwood Music program       Sanjiv Shah

We also had 2 existing Helix entrepreneurs and other faculty in the discussion who have interest in exploring developing ventures in yoga lifestyle.

Tina Pressman Tina.Pressman@senecacollege.ca

Michelle Schiralli michelle.schiralli@senecacollege.ca

Mohamed Ashraf Nallawangsa mohamed-ashraf.nallawangsa@senecacollege.ca

Wilfredo Bryan Catibog wbcatibog@myseneca.ca

Zina Alobaydi  zina@freshlyboxed.ca

The follow up activities planned are 

(1) A brain storming session to explore various different ideas tentatively in Sept and 

(2) Get the process established for recruitment and mentoring of these entrepreneurs

Lucky Iron

Lucky Iron

Iron deficiency is a serious health issue for a large population living in poverty.

Here is an experiment done for Cambodia. Can be repeated in India.

The Problem: In Cambodia, much of the population lives on a diet of fish and rice and so suffers from iron deficiency, leading to anemia and other serious health conditions. The simple solution is to cook a small piece of iron in the same pot with a meal for 10 minutes, providing 75% of the iron a family needs. The dilemma was that people were happy to use the iron slab as a doorstop but wouldn’t toss it into the cooking pot.

The Solution: Fashion the small piece of iron into the shape of a fish, a cultural symbol of hope and good fortune in Cambodia.

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Initial Results: After nine months of trials and tests, a 55% drop in iron deficiency was recorded. Additionally, the project is sustainable, featuring recyclable materials and adding jobs in the local community to package the iron fish.

The Design: The Lucky Iron Fish was designed by Canadian science graduate Dr. Christopher Charles, who traveled to Cambodia in 2008 on a research project.

http://www.luckyironfish.com/​